Produce a structured content brief in Markdown.
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# Content Brief: [Topic]
## Overview
- **Primary keyword:** [primary keyword]
- **Search intent:** Informational
- **Target audience:** [Define audience]
- **Target length:** ~1500 words
## Secondary keywords
- [Add secondary keywords]
## Recommended structure
1. **H1:** [primary keyword] — clear, keyword-led title
2. **Intro** — hook + what the reader will learn (50–80 words)
3. **H2:** What is [primary keyword]?
4. **H2:** Why [primary keyword] matters
5. **H2:** How to approach [primary keyword] (step-by-step)
6. **H2:** Common mistakes to avoid
7. **H2:** Tools & resources
8. **Conclusion** + call to action
## On-page checklist
- [ ] Primary keyword in title, H1, first 100 words, and URL slug
- [ ] Descriptive meta title (≤ 60 chars) and description (≤ 160 chars)
- [ ] Internal links to 2–3 related pages
- [ ] At least one external authoritative source
- [ ] Descriptive alt text on all images
- [ ] FAQ section targeting "People Also Ask"
## Notes
[Add competitor angles, unique value, or data points here.]